Az\u0259rbaycan M\u0259tbuat \u015euras\u0131nda Prezident Administrasiyas\u0131 ictimai-siyasi \u015f\u00f6b\u0259sinin m\u00fcdiri \u018fli H\u0259s\u0259nov \u00f6lk\u0259d\u0259 f\u0259aliyy\u0259t g\u00f6st\u0259r\u0259n K\u0130V-l\u0259rin ba\u015f redaktorlar\u0131, M\u0259tbuat \u015euras\u0131 \u0130dar\u0259 Hey\u0259tinin \u00fczvl\u0259ri v\u0259 m\u0259tbuat yay\u0131m \u015firk\u0259tl\u0259rinin r\u0259hb\u0259rl\u0259ri il\u0259 g\u00f6r\u00fc\u015f\u00fcb. APA-n\u0131n m\u0259lumat\u0131na g\u00f6r\u0259, g\u00f6r\u00fc\u015fd\u0259 m\u0259tbuatda reklam v\u0259 q\u0259zet yay\u0131m\u0131ndak\u0131 probleml\u0259r m\u00fczakir\u0259 olunub. T\u0259dbird\u0259 \u00e7\u0131x\u0131\u015f ed\u0259n M\u0259tbuat \u015euras\u0131n\u0131n s\u0259dri \u018fflatun Ama\u015fov bildirib ki, bir m\u00fcdd\u0259t \u0259vv\u0259l 4 ba\u015f redaktor q\u0259zet yay\u0131m\u0131ndak\u0131 probleml\u0259ri m\u00fczakir\u0259 etm\u0259k \u00fc\u00e7\u00fcn \u018f.H\u0259s\u0259nova m\u00fcraci\u0259t edibl\u0259r. M\u0259tbuat \u015euras\u0131 bu g\u00f6r\u00fc\u015f\u00fc t\u0259\u015fkil edib. \u018f.H\u0259s\u0259nov redaktorla g\u00f6r\u00fc\u015fm\u0259y\u0259 v\u0259 m\u0259tbuat\u0131n probleml\u0259rini m\u00fczakir\u0259 etm\u0259y\u0259 h\u0259r zaman haz\u0131r oldu\u011funu deyib.
\nDaha sonra \u00e7\u0131x\u0131\u015f ed\u0259n redaktorlar q\u0259zet yay\u0131m\u0131 v\u0259 reklamla ba\u011fl\u0131 probleml\u0259rd\u0259n dan\u0131\u015f\u0131blar. T\u0259dbird\u0259 qeyd olunub ki, k\u00f6\u015fkl\u0259rin g\u00f6t\u00fcr\u00fclm\u0259si, el\u0259c\u0259 d\u0259 s\u0259yyar q\u0259zet sat\u0131\u015f\u0131 il\u0259 ba\u011fl\u0131 probleml\u0259r m\u00f6vcuddur. \u015e\u0259h\u0259rin m\u0259rk\u0259zind\u0259ki k\u00f6\u015fkl\u0259rd\u0259 q\u0259zetl\u0259r daha \u00e7ox arxa planda sat\u0131l\u0131r, eyni zamanda k\u00f6\u015fkl\u0259r seyr\u0259k v\u0259 g\u00f6r\u00fcnm\u0259y\u0259n yerl\u0259rd\u0259 qoyulub. Rayonlarda q\u0259zet sat\u0131\u015f\u0131 \u0259sas probleml\u0259rd\u0259n biri kimi g\u00f6st\u0259rilib v\u0259 m\u0259tbuat\u0131n k\u0259ndl\u0259r\u0259 gedib \u00e7\u0131xmad\u0131\u011f\u0131 bildirilib. Az\u0259rbaycanda c\u0259mi 5 q\u0259zetin s\u0259yyar sat\u0131\u015f\u0131n\u0131 t\u0259\u015fkil etdiyi, b\u0259zi yerl\u0259rd\u0259 is\u0259 s\u0259yyar sat\u0131c\u0131lar\u0131n probleml\u0259 \u00fczl\u0259\u015fdiyi vur\u011fulan\u0131b.
\nT\u0259dbird\u0259 \u00e7\u0131x\u0131\u015f ed\u0259n \u00abAz\u0259rbaycan\u00bb q\u0259zetinin ba\u015f redaktoru B\u0259xtiyar Sad\u0131qov bildirib ki, b\u0259z\u0259n m\u0259tbuatda m\u00fcxalif\u0259t q\u0259zetl\u0259rinin yay\u0131m v\u0259 reklam problemi il\u0259 \u00fczl\u0259\u015fdiyi bar\u0259d\u0259 m\u0259lumatlar yer al\u0131r. Onun s\u00f6zl\u0259rin\u0259 g\u00f6r\u0259, qeyd edil\u0259n probleml\u0259 eyni zamanda d\u00f6vl\u0259t q\u0259zetl\u0259ri d\u0259 \u00fczl\u0259\u015firl\u0259r. Onlar\u0131n da q\u0259zetinin m\u0259tbuat yay\u0131m\u0131 \u015firk\u0259tl\u0259rind\u0259n sat\u0131\u015f haqq\u0131n\u0131 almaqla ba\u011fl\u0131 probleml\u0259ri var: \u00abDig\u0259r problem is\u0259 q\u0259zetl\u0259rin b\u00f6lg\u0259l\u0259rd\u0259 yay\u0131m\u0131 il\u0259 ba\u011fl\u0131d\u0131r. Q\u0259zet b\u00f6lg\u0259l\u0259r\u0259 gedib \u00e7\u0131xm\u0131r. Bir \u00e7ox hallarda insanlar \u00f6zl\u0259ri s\u00f6yl\u0259yirl\u0259r ki, \u015f\u0259h\u0259rd\u0259 d\u0259 q\u0259zeti axtarsalar da, tapa bilmirl\u0259r\u00bb. Eyni probleml\u0259r\u0259 toxunan \u00abYeni M\u00fcsavat\u00bb q\u0259zetinin ba\u015f redaktoru Rauf Arifo\u011flu is\u0259 q\u0259zetinin s\u0259yyar sat\u0131\u015f\u0131ndak\u0131 probleml\u0259rd\u0259n dan\u0131\u015f\u0131b. R.Arifo\u011flunun s\u00f6zl\u0259rin\u0259 g\u00f6r\u0259, metro stansiyalar\u0131n\u0131n qar\u015f\u0131s\u0131nda sat\u0131\u015f \u00fc\u00e7\u00fcn qoyulmu\u015f yerl\u0259r \u201cEurovision\u201d yar\u0131\u015fmas\u0131 \u0259r\u0259f\u0259sind\u0259 g\u00f6t\u00fcr\u00fcl\u00fcb v\u0259 daha sonra b\u0259rpa olunmay\u0131b. M\u0259tbuatda v\u0259 q\u0259zetl\u0259rin internet saytlar\u0131nda reklamlar\u0131n olmamas\u0131ndan dan\u0131\u015fan R.Arifo\u011flu reklam siyas\u0259tin\u0259 yenid\u0259n bax\u0131lmas\u0131na ehtiyac oldu\u011funu s\u00f6yl\u0259yib.
\n\u201cAPA-Group\u201dun ba\u015f direktoru V\u00fcsal\u0259 Mahirq\u0131z\u0131 is\u0259 iki t\u0259klifl\u0259 \u00e7\u0131x\u0131\u015f edib. Reklamla ba\u011fl\u0131 qanunvericiliy\u0259 d\u0259yi\u015fiklikl\u0259rin edilm\u0259sini t\u0259klif ed\u0259n V.Mahirq\u0131z\u0131n\u0131n s\u00f6zl\u0259rin\u0259 g\u00f6r\u0259, m\u00f6vcud qanunvericilikd\u0259 d\u00f6vl\u0259t qurumlar\u0131n\u0131n tender v\u0259 dig\u0259r elanlar\u0131n\u0131n r\u0259smi d\u00f6vl\u0259t K\u0130V-l\u0259rind\u0259 yerl\u0259\u015fdirilm\u0259si il\u0259 ba\u011fl\u0131 z\u0259ruri qeyd var: \u00ab M\u0259n qanundan bu m\u0259hdudiyy\u0259tin g\u00f6t\u00fcr\u00fclm\u0259si il\u0259 ba\u011fl\u0131 t\u0259klif s\u0259sl\u0259ndirm\u0259k ist\u0259yir\u0259m. Qoy h\u0259r bir d\u00f6vl\u0259t qurumu tender v\u0259 elanlar\u0131n\u0131 yerl\u0259\u015fdir\u0259c\u0259k K\u0130V-l\u0259rl\u0259 ba\u011fl\u0131 m\u00fcsabiq\u0259 elan etsin. H\u0259min m\u00fcsabiq\u0259d\u0259 qalib olan K\u0130V \u0259g\u0259r \u00f6hd\u0259liyini normal yerin\u0259 yetir\u0259c\u0259ks\u0259, o zaman g\u0259l\u0259n m\u00fcsabiq\u0259d\u0259 ba\u015fqa d\u00f6vl\u0259t qurumu da h\u0259min K\u0130V-l\u0259 i\u015fl\u0259m\u0259y\u0259 \u00fcst\u00fcnl\u00fck ver\u0259c\u0259k. D\u00f6vl\u0259tin biz\u0259 reklam d\u0259st\u0259yini m\u0259n yaln\u0131z bu c\u00fcr g\u00f6r\u00fcr\u0259m. \u00c7\u00fcnki d\u00f6vl\u0259tin \u00f6z\u0259l \u015firk\u0259tl\u0259rin reklam b\u00fcdc\u0259sini formala\u015fd\u0131rma\u011fa t\u0259sir etm\u0259 mexanizmi yoxdur. \u00d6z\u0259l \u015firk\u0259tl\u0259r yaln\u0131z n\u00fcfuzu v\u0259 tiraj\u0131, t\u0259sir g\u00fcc\u00fc olan mediaya reklam ver\u0259c\u0259kl\u0259r\u00bb.
\nV.Mahirq\u0131z\u0131 eyni zamanda d\u00f6vl\u0259t qurumlar\u0131n\u0131n q\u0259zet v\u0259 jurnallar\u0131n\u0131 \u00e7ap etdirm\u0259si il\u0259 ba\u011fl\u0131 m\u0259s\u0259l\u0259y\u0259 d\u0259 toxunub. Agentlik r\u0259hb\u0259ri bildirib ki, \u0259ks\u0259r hallarda d\u00f6vl\u0259t qurumlar\u0131n\u0131n t\u0259rkibind\u0259ki sah\u0259 q\u0259zetl\u0259ri tender v\u0259 elanlar\u0131 yerl\u0259\u015fdirirl\u0259r: \u00ab Bir \u00e7ox hallarda he\u00e7 qanunda qeyd olunan r\u0259smi m\u0259tbuat da o elanlar\u0131 ala bilmir\u00bb.
\n\u00abZerkalo\u00bb q\u0259zetinin ba\u015f redaktoru El\u00e7in \u015e\u0131xl\u0131 \u00e7\u0131x\u0131\u015f\u0131nda reklam azl\u0131\u011f\u0131n\u0131n s\u0259b\u0259bl\u0259rind\u0259n dan\u0131\u015f\u0131b. \u201cXalq q\u0259zeti\u201dnin ba\u015f redaktoru H\u0259s\u0259n H\u0259s\u0259nov is\u0259 qanunvericiliy\u0259 d\u0259yi\u015fiklik t\u0259klifi il\u0259 \u00e7\u0131x\u0131\u015f edib. Ba\u015f redaktor bildirib ki, qanunvericilikd\u0259 d\u00f6vl\u0259t qurumlar\u0131 \u00fc\u00e7\u00fcn ayr\u0131lm\u0131\u015f b\u00fcdc\u0259nin 1%-ni t\u0259bli\u011fat v\u0259 reklama ay\u0131rmas\u0131 bar\u0259d\u0259 d\u0259yi\u015fiklik etm\u0259k olar.
\nDaha sonra dig\u0259r redaktorlar \u00f6z t\u0259klifl\u0259rini bildiribl\u0259r. \u00c7\u0131x\u0131\u015flarda m\u0259tbuatda sosial reklamlar\u0131n verilm\u0259si il\u0259 ba\u011fl\u0131 t\u0259klifl\u0259r s\u0259sl\u0259ndirilib. Qeyd olunub ki, m\u00fc\u0259yy\u0259n d\u00f6vl\u0259t qurumlar\u0131 mediadan sosial reklamlar\u0131n verilm\u0259si \u00fc\u00e7\u00fcn istifad\u0259 ed\u0259, bu reklamlar da m\u0259tbuat\u0131n g\u00fccl\u0259nm\u0259sin\u0259 t\u0259sir g\u00f6st\u0259r\u0259 bil\u0259r.
\n\u018f.H\u0259s\u0259nov yekun \u00e7\u0131x\u0131\u015f\u0131nda bildirib ki, b\u00fct\u00fcn t\u0259klifl\u0259ri qeyd edib v\u0259 onlara isti yana\u015f\u0131r: \u201cAz\u0259rbaycan d\u00f6vl\u0259ti media v\u0259 s\u00f6z azadl\u0131\u011f\u0131na d\u0259st\u0259k verib v\u0259 bundan sonra da bel\u0259 olacaq\u201d. M\u0259tbuat\u0131n probleml\u0259rinin h\u0259lli \u00fc\u00e7\u00fcn h\u0259r zaman ba\u015f redaktorlarla g\u00f6r\u00fc\u015fm\u0259y\u0259 haz\u0131r oldu\u011funu dey\u0259n \u018f. H\u0259s\u0259nov bildirib ki, m\u00fcasir innovasiyalar\u0131n t\u0259tbiqi \u00e7ap medias\u0131n\u0131n m\u00fc\u0259yy\u0259n d\u0259r\u0259c\u0259d\u0259 gecikm\u0259sin\u0259 s\u0259b\u0259b olub. Buna g\u00f6r\u0259 d\u0259 insanlar daha \u00e7ox informasiyan\u0131 saytlardan alma\u011fa \u00fcst\u00fcnl\u00fck verirl\u0259r. PA r\u0259smisi yay\u0131m prosesind\u0259ki probleml\u0259rin aradan qald\u0131r\u0131lmas\u0131 istiqam\u0259tind\u0259 yay\u0131m \u015firk\u0259tl\u0259rinin r\u0259hb\u0259rl\u0259ri il\u0259 ayr\u0131ca g\u00f6r\u00fc\u015f ke\u00e7ir\u0259c\u0259yini d\u0259 vur\u011fulay\u0131b: \u00abArt\u0131q d\u00fcnyada median\u0131n reklam hesab\u0131na ya\u015famas\u0131 q\u0259bul olunub. Biz yay\u0131mla ba\u011fl\u0131 yaranm\u0131\u015f b\u0259zi probleml\u0259rin d\u0259 h\u0259llin\u0259 \u00e7al\u0131\u015faca\u011f\u0131q. Amma indiki halda q\u0259zet sat\u0131\u015f\u0131ndan g\u0259l\u0259n g\u0259lirl\u0259 inki\u015faf etm\u0259k real deyil. M\u0259n d\u00f6vl\u0259tin reklam bazar\u0131nda m\u0259hdudiyy\u0259tl\u0259r yaratmas\u0131 fikri il\u0259 d\u0259 raz\u0131 deyil\u0259m. Bak\u0131da y\u00fczl\u0259rl\u0259 \u00f6z\u0259l klinika, minl\u0259rl\u0259 \u015fadl\u0131q evi var, orta sahibkarl\u0131q inki\u015faf edir. Bel\u0259 olan halda reklam verilm\u0259sinin qar\u015f\u0131s\u0131n\u0131n al\u0131nmas\u0131ndan s\u00f6hb\u0259t ged\u0259 bilm\u0259z. Sad\u0259c\u0259, menecment qurulmal\u0131, reklam ver\u0259nl\u0259rl\u0259 s\u00f6hb\u0259t edilm\u0259li, onlar inand\u0131r\u0131lmal\u0131d\u0131rlar. Az\u0259rbaycanda internet saytlar\u0131, televizilayar reklamdan g\u0259lir g\u00f6t\u00fcr\u0259 bilirl\u0259r. Ona g\u00f6r\u0259 d\u0259 \u0259sas istiqam\u0259tl\u0259rd\u0259n biri d\u0259 q\u0259zetl\u0259rin internet resurslar\u0131n\u0131 g\u00fccl\u0259ndirm\u0259k olmal\u0131d\u0131r\u00bb.
\n\u018f.H\u0259s\u0259nov reklamla ba\u011fl\u0131 qanunvericilikd\u0259 m\u00fc\u0259yy\u0259n d\u0259yi\u015fiklikl\u0259rin edilm\u0259si \u00fc\u00e7\u00fcn d\u0259 t\u0259hlill\u0259r apar\u0131laca\u011f\u0131n\u0131 da qeyd edib. Sosial reklamlarla ba\u011fl\u0131 m\u0259s\u0259l\u0259y\u0259 toxunan \u018f.H\u0259s\u0259nov bunun z\u0259ruriliyi bar\u0259d\u0259 fikirl\u0259rini a\u00e7\u0131qlay\u0131b. O qeyd edib ki, t\u0259klifl\u0259rl\u0259 ba\u011fl\u0131 PA ictimai-siyasi \u015f\u00f6b\u0259sind\u0259 t\u0259hlill\u0259r apar\u0131lacaq, h\u0259min t\u0259klifl\u0259r m\u00fczakir\u0259 olunduqdan sonra m\u00fcvafiq \u00fcmumil\u0259\u015fdirilm\u0259l\u0259r apar\u0131laraq \u00f6lk\u0259 ba\u015f\u00e7\u0131s\u0131na da m\u0259ruz\u0259 olunacaq.<\/p>\n","protected":false},"excerpt":{"rendered":"
Az\u0259rbaycan M\u0259tbuat \u015euras\u0131nda Prezident Administrasiyas\u0131 ictimai-siyasi \u015f\u00f6b\u0259sinin m\u00fcdiri \u018fli H\u0259s\u0259nov \u00f6lk\u0259d\u0259 f\u0259aliyy\u0259t g\u00f6st\u0259r\u0259n K\u0130V-l\u0259rin ba\u015f redaktorlar\u0131, M\u0259tbuat \u015euras\u0131 \u0130dar\u0259 Hey\u0259tinin \u00fczvl\u0259ri v\u0259 m\u0259tbuat yay\u0131m \u015firk\u0259tl\u0259rinin r\u0259hb\u0259rl\u0259ri il\u0259 g\u00f6r\u00fc\u015f\u00fcb. APA-n\u0131n m\u0259lumat\u0131na g\u00f6r\u0259, g\u00f6r\u00fc\u015fd\u0259 m\u0259tbuatda reklam v\u0259 q\u0259zet yay\u0131m\u0131ndak\u0131 probleml\u0259r m\u00fczakir\u0259 olunub. T\u0259dbird\u0259 \u00e7\u0131x\u0131\u015f ed\u0259n M\u0259tbuat \u015euras\u0131n\u0131n s\u0259dri \u018fflatun Ama\u015fov bildirib ki, bir m\u00fcdd\u0259t \u0259vv\u0259l 4 ba\u015f…<\/p>\n","protected":false},"author":1,"featured_media":790,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[10,13],"tags":[],"_links":{"self":[{"href":"http:\/\/regionalhumanrights.org\/az\/index.php?rest_route=\/wp\/v2\/posts\/789"}],"collection":[{"href":"http:\/\/regionalhumanrights.org\/az\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/regionalhumanrights.org\/az\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/regionalhumanrights.org\/az\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"http:\/\/regionalhumanrights.org\/az\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=789"}],"version-history":[{"count":2,"href":"http:\/\/regionalhumanrights.org\/az\/index.php?rest_route=\/wp\/v2\/posts\/789\/revisions"}],"predecessor-version":[{"id":792,"href":"http:\/\/regionalhumanrights.org\/az\/index.php?rest_route=\/wp\/v2\/posts\/789\/revisions\/792"}],"wp:featuredmedia":[{"embeddable":true,"href":"http:\/\/regionalhumanrights.org\/az\/index.php?rest_route=\/wp\/v2\/media\/790"}],"wp:attachment":[{"href":"http:\/\/regionalhumanrights.org\/az\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=789"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/regionalhumanrights.org\/az\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=789"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/regionalhumanrights.org\/az\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=789"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}